BUILDING A COLLABORATIVE BRAIN TRUST
In order to develop the brand overlay, we sat down with the Great Wolf Lodge team to listen, brainstorm and sketch out ideas. For the floor show, we worked with a Hollywood producer (to compose the music, lyrics, and script) and LifeFormations (to bring animatronic movement to the characters). Together, we pushed creative boundaries with imaginative stories, engaging songs and fantastic characters. Our goal was to bring to life their vision of creating a fun and entertaining family environment.