Bringing Color to Life: Reimagining the Crayola Experience

Weber Group partnered with Crayola as the lead designer for the Crayola Experience, a dynamic indoor attraction that blends creativity, color, and interactive fun. From digital touchpoints to hands-on kinetic activities, the experience was thoughtfully crafted to showcase the full spectrum of Crayola products in imaginative new ways.

As both designers and fabricators, Weber Group developed an exciting array of immersive exhibits and playful interactives, expanding the reach of Crayola beyond the classroom and into the world of experiential entertainment. Through engaging activities, games, and opportunities for free-form play, guests of all ages are invited to explore, create, and see Crayola in a whole new light.