Reimagining the possibilities of Crayola
Weber Group was hired by Crayola as the lead designer for the creation of the Crayola Experience, an indoor attraction showcasing both digital and kinetic interactives tailored to incorporate the full spectrum of Crayola products.
Designers and Fabricators
Weber Group designers and fabricators developed a colorful variety of interactives for the Crayola Experience. They reimagined the possibilities of Crayola branded products in the entertainment marketplace and expanded the consumer’s relationship to Crayola’s products using entertaining activities, games and free-form play.